Directed by Major Briggs
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A little bite makes a big impact in Major Briggs' ballpoint world for McDonalds
To celebrate the newest addition to the McDonald's Little Tasters menu, the Chicken McBite, Major Briggs and Leo Burnett have created a playfully illustrated spot that packs a lot of action into a little world – think outer space, musical tanks and tractor-drawn parade floats, all in the confines of a paper napkin.
The spot tells the deliciously dramatic story of a crispy bite of chicken that crash-lands in a blue ballpoint world and becomes the next big thing, much to the delight of its citizens. Being the crafty animation directors they are, Major Briggs have taken the average person's napkin doodle up a few notches, adding a dash of whimsy and a mighty plot to make an intricately drawn universe that is brimming with clever details.